Nowadays, our living standard has been increasingly improved in the society, KIMA has been thinking of the idea of applying art to the daily life by producing lacquer wares with the variety of types, quality, designs which satisfy different purposes in the daily life. And KIMA strictly obeys the following principles:

DESIGN, SHAPING AND CREATION PROCESS

1. Research stage

- Get accustomed with the similar products when designing.

- Study products available in journals or magazines. This study is not aimed at duplicating but for the purpose of knowing what and how other designers are doing.

- Observe how customers use similar products when KIMA has new idea of designs.

- Pilot using similar products so that KIMA can identify whether these products are useful or not, which helps KIMAproduces products more effectively.

- Discuss with the customers who use similar products so as to know: what they like or don’t like, how the products should be? What materials are needed? As a result, KIMA can produce high quality products with reasonable and affordable prices.

- Define the target markets and customers with the following questions: which are target markets? Who are target customers? Moreover KIMA also pays attention to customers’s characteristics such as gender and age.

- Collect and study the target products and define why they are favored by customers.

- Collect information about customers and markets through journals, magazines, and newspapers

- Estimate production costs so that we can define reasonable and competitive prices.

- Finally, draw the chart of research information and check the idea of creating products once again.

2. Completing the ideals

- Make drafts with different designs, colors and materials.

- Discuss the designs with fellows and friends.

- Choose the best drafts.

- Introduce the drafts to customers. Listen and respect customer’s comments for premium development of the designs.

3. Completion

- Continue with the chosen ideas. Products strictly follow technical and artistic standards.

- Develop shapes, detailed designs with different topics.

- Choose materials, tools.

- Prepare all the necessary elements to begin the production process.

- Meet crucial factors are that materials are not harmful to user’s health and do not pollute the environment.

4. Production process

- Have production plans for each production stage

- Supervise the production process strictly.

- Follow the slogan: one product is an art, regardless it is a single or serial one.

- Respect and encourage the skillfulness of all our workers.

- Do well from the beginning so as to avoid any cost of repairing in the future in every period.

5. Conclusion

- KIMA always study cultures and people of each nation so that KIMA can meet the demand of differents tastes in different countries.

- Products are designed and made in best conditions.

- Products are decorated beautifully; the colour is attractive and shiny

- Products are the combination of usages and art so products can satisfy all tastes.

- KIMA always pays attentions to save the environment, materials don’t cause any harm to users.

Some illustrative images: